Digital brand marketing and community consultant for small businesses and start ups

Hi, I’m Emily —

MARKETER, COMMUNITY BUILDER, SURFER

I’m a marketing and community building expert (10+ years inside Rent the Runway, The Wing, and Tia) dedicated to helping consumer startups sustainably grow.

TRUSTED BY

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MY APPROACH

Growing Brands Through Community.

I have a deep understanding of organic marketing fundamentals. I specialize in building integrated marketing strategies and advocacy programs that harness the power of community to drive growth for category-defining consumer brands.

WAYS TO WORK TOGETHER

  • CONSULTING

    I build community-led growth strategies for ambitious brands through my consulting practice, Next Wave Marketing Partners.

    LEARN MORE

  • ADVISING

    I help startup founders and marketing leaders unlock new growth opportunities and avoid unforced errors.

    LET'S CHAT

  • COACHING

    I coach ambitious, high-performing startup leaders who want to explore fractional work or embrace a portfolio career.

    LET'S CHAT

KIND WORDS

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KIND WORDS

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KIND WORDS • KIND WORDS •

  • “Emily is a tenacious marketer who is both data-driven and devoted to creative–a rare blend. SHE WILL DELIVER.”

    Celestine Maddy, Chief Marketing Officer (The Wing, Emerson Collective, Pinterest, Reddit)

  • “Emily's plans were strategic, ideas thoughtful, execution flawless and communication impeccable.”

    Jess Anselmi, VP of Marketing (The Sill, Dunkin, Klaviyo)

  • "When Emily takes on a project, you can trust it will be thoughtfully planned and flawlessly executed"

    Rachel Breitenwischer, VP and Startup Founder (Rent the Runway, Supernow)

Work Examples

  • The Sill's Williamsburg Opening

    Led the development of The Sill’s new store opening plan in Williamsburg, BK. Developed a multi-channel plan including influencers, events, media, and partnerships.

  • Business as Unusual

    The Wing's First Virtual Summit

    Led the marketing strategy and implementation of The Wing’s first virtual event summit, Business as Unusual. Campaign resulted in +255% WoW application growth.

  • Tia's Influencer Program

    Tia's Influencer Program

    Unlocked influencer marketing as a core acquisition and content generation driver for the business, accounting for 40% of new member growth in Q3 2022.

  • RTR Takes Over Washington, D.C.

    RTR Takes Over Washington, D.C.

    Launched RTR’s first regional marketing campaign in D.C. to accelerate brand awareness. Campaign resulted in 104% YoY subscriber growth vs. 60% YoY growth in comparable markets.

  • World Wide Wing Newsletter

    World Wide Wing Newsletter

    Captained the strategy and implementation of the World Wide Wing, a digital newsletter to generate interest in The Wing’s digital community offerings during the height of COVID-19.

  • Rent the Runway's College Rep Program

    Built RTR’s award-winning college rep program to fuel brand awareness and acquisition. Scaled program from 50 to 500 Reps and increased college revenue from 2% to 10%.

Let's Collaborate